Leveraging AI for Marketing
Wed, Oct 14
|PROG Development Center
Teens will use AI to plan, create, and improve a social media campaign while building practical skills in marketing. Registration includes all SIX sessions. Classes build on each other and are held 3pm - 5pm on Wednesdays (10/14, 10/21, 10/28, 11/4, 11/11, and 11/18.
Time & Location
Oct 14, 2026, 3:00 PM – 5:00 PM
PROG Development Center, 2875 Decker Lake Dr, Suite 150, West Valley City
Guests
About the event
AI can create content in seconds, but effective marketing still requires strategy, creativity, judgment, and an understanding of people.
During this six-week, hands-on course, teens will learn how marketers turn a business goal into a focused social media campaign. They will examine real examples, identify target audiences, clarify key messages, and use AI to help develop campaign ideas, visuals, captions, and calls to action.
Participants will learn how to write stronger instructions for AI, compare and improve its outputs, maintain a consistent brand voice, evaluate information, and make responsible decisions involving accuracy, privacy, copyright, and authenticity. They will also practice receiving feedback, revising their work, and explaining the choices behind what they create.
By the end of the program, each student or team will complete a portfolio-ready social media campaign built around a realistic business challenge. No previous marketing or AI experience is required. Students should come ready to experiment,…